There appears to be a new trend in TV advertisement - take 30 seconds and let really smart (douchy) people talk about really complex things. IBM and Exxon are the masters of this ad campaign. IBM has a commercial about the Petaflop and the Petaflop barrier. Thanks IBM, i feel enlightened. But i still dont want to buy whatever you’re selling … in fact, i dont even know what you’re selling. Does anyone?
Exxon similarly showcases foreign people with intelligent sounding accents and lets them talk about how they are saving the world. I’m no marketing guru, but im pretty sure this is a PR campaign. I dont think Exxon is the next Captain Planet by any means.
These commercials leave me thoroughly confused.
At least they aren’t creepy like the Enterprise car rental commercials. Or horrific like the one above.
2 years ago